Winetime Seafood: A Packaging Design Masterpiece

Olga Takhtarova's Award-Winning Design Merges Functionality with Aesthetics

The new design is a reflection of the brand's strengths and unique features. It uses colors to reflect the gastronomic nature of the product, while its unique style and well-arranged design emphasize the manufacturer's attentive attitude towards the product. The packaging is bright and perceptible, making it easy for the buyer to make a choice. This design approach not only makes the product more attractive to consumers but also aids in quicker purchasing decisions.

The design realization technology employed by Takhtarova ensures the packaging demonstrates the reliability of the brand and conveys the freshness of the products. A single unique concept was developed, and a visual information strategy was used. The packaging for the entire series is developed in a single unique style, distinguishing Winetime Seafood from products of other manufacturers presented in retail chains.

Each item in the series has its own separate visual element – an image and an inscription - which allows the buyer to easily understand the product: be it an octopus, perch, shrimp, or other. This approach preserves the unity of brand perception, while making a specific product search simpler. The three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.

The design project, which began in December 2018 and ended in May 2019, was carried out in Ukraine, Kyiv. The designer considered the psychology of choosing colors in design, with each color conveying an idea. Brightness and contrast were used to attract attention and improve the perception of information. For each item in the series, a special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear, and arouse certain feelings among buyers.

The packaging had to convey the quality and reliability of the brand, inspire to buy. Effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. The packaging had to be harmonious, understandable, and not overloaded with information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.

The packaging design for the Winetime Seafood series demonstrates the freshness and reliability of the product, differentiates it favorably from competitors, and is harmonious and understandable. The colors used (blue, white, and orange) create a contrast, emphasize important elements, and reflect brand positioning. The single unique concept developed distinguishes the series from other manufacturers. The strategy of visual information made it possible to identify the product variety of the series, and the usage of illustrations instead of photos made the packaging more interesting.